Introduction
The Author Performance page in Newsifier provides a detailed overview of how individual authors are contributing to the overall performance of your website. Whether you're looking to understand which writers are generating the most engagement or to compare different content types, this page delivers the insights you need. Below is a comprehensive guide to understanding and utilizing the Author Performance page.
Accessing the Author Performance Page
To access the Author Performance page, find it in the left-hand menu under Analytics. Click on Author Performance to open the detailed report.
Understanding the Metrics
Here’s an explanation of the different columns you'll encounter on the Author Performance page:
Author
The first column lists the names of all authors contributing content to your site. Each author has their own row, displaying their individual performance across various metrics.
Non-Video Article
This column indicates the number of articles that the author did not mark as "type Video." It simply tracks articles in which video was not chosen as the primary format.
Video Article
This column displays the number of articles that were marked as “type video”, where the main element or content of the article is a video, and this type was selected during article creation.
Total Views
This metric shows the total number of views an author's articles have accumulated within the selected time frame. It reflects the overall visibility and reach of the author's content.
Average Views per Article
One of the most important metrics for evaluating performance, it calculates the average number of views per article written by the author. This helps identify which authors consistently produce content that drives traffic.
Total Comments
This metric displays the total number of comments left on the author's articles. It’s a good indicator of how much engagement the articles get compared to their peers.
Average Comments per Article
Similar to views, this metric provides an average number of comments per article. It reflects how much engagement the author’s articles receive.
Total Claps
This metric indicates the number of claps an author’s articles have received. Claps are a simple but effective way to measure how much readers appreciate the content.
Average Claps per Article
Just like with comments and views, this metric shows the average number of claps each article receives. Authors who receive higher average claps typically write content that resonates more with the audience.
Average Article Length
This column displays the average length (in words) of the articles written by the author. You can analyze whether longer or shorter articles tend to perform better based on the views, comments, and claps.
Most Used Tags
This section provides insight into the most frequently used tags by each author, helping you identify popular topics or themes the author covers regularly.
How to Use the Author Performance Data
The Author Performance page can help you make data-driven decisions for your editorial strategy. Here are some ways you can use this information:
Identify Top Performers: The Average Views per Article is a key metric for determining your best-performing authors. High averages indicate that the author consistently writes engaging, high-traffic content.
Foster Engagement: Metrics like Comments and Claps help you understand which authors create the most engaging content. Encouraging authors to interact with readers and write more engaging content can lead to improved performance.
Compensation Based on Performance: Some publishers may use this data to compensate their authors based on the number of views or other performance metrics, making this page essential for tracking performance-based pay.
Manage Article Length: The Average Article Length can be used to determine the optimal length for your audience. Authors whose articles have higher engagement may be writing content that is either longer or shorter, giving you insight into the preferred reading experience of your visitors.
Time Frame Selection
At the top of the page, you can choose a specific time frame to analyze author performance, allowing you to track trends over different periods. Adjust the time frame to compare performance across months, quarters, or during special events.
Conclusion
The Author Performance page in Newsifier is a powerful tool to help you evaluate the success of your content team. By regularly reviewing this data, you can ensure your authors are producing engaging content that contributes to the overall growth and success of your publication. Whether you are tracking views, comments, claps, or article length, this page offers key insights to shape your editorial strategy.