Introduction
This help article will guide you through how Newsifier CMS can help news publishers drive more traffic from Instagram by utilizing the special Share on Instagram feature. Instagram posts don't allow clickable links directly in captions, but Newsifier's integration makes it easy to direct followers to the full article with just a few simple steps. Here’s how you can set it up and use it efficiently to increase traffic from Instagram.
1. Set Up the Instagram Connection
Before you can start sharing articles to Instagram, you need to connect your Instagram account with the Newsifier CMS.
To summarize:
Navigate to General > Settings > Share in the admin panel.
Click the blue button labeled Connect Social Media and follow the instructions to link your Instagram account.
2. Create a Linkinbio Page
The second step is to create a Linkinbio page, that contains all the articles you have shared on Instagram.
Instagram doesn’t allow clickable links in individual posts, so you’ll use a "Link in Bio" page to direct your followers to the articles you share. Here’s how to set up a Linkinbio page in Newsifier:
Go to Pages in the admin panel.
Click Add Page and select the Linkinbio type.
3. Link to your Linkinbio page
Once your Linkinbio page is created, update your Instagram bio to direct followers to the Linkinbio page. You can update your Instagram bio in the Instagram app by pasting the URL of your Linkinbio page.
This way, every time you share a post on Instagram, followers can click the bio link to view your articles.
4. Share Articles to Instagram
Now, you can share your articles directly to Instagram. To share an article in the editor:
Select Instagram and Linkinbio as the sharing options, so the article will simultaneously be posted on your Instagram feed and on your Linkinbio page
Customize the caption to stimulate visitors to click on the Linkinbio page via the Instagram bio.
5. Optimize Instagram Captions
Captions play a crucial role in directing your Instagram followers to click on the Linkinbio link from the Instagram bio.. Since you can't include clickable links in the post itself, your caption should serve as a teaser for your article to go to the Linkibio page to see the full article. For example:
Tease the story: "Want to know how this event unfolded? Click the link in our bio for the full story!"
Creating a Consistent User Flow
By regularly sharing articles on Instagram and encouraging your audience to click on your Linkinbio page, you build a habit with your Instagram followers. Each time you share a post:
The article will appear on your Instagram feed.
Users who click the link in your bio will be directed to your Linkinbio page, where they can easily find the latest articles you've shared.
This creates a seamless loop of engagement that trains your Instagram audience to visit your Linkinbio page for more in-depth content.
How This Feature Saves Time
Before this feature existed, publishers had to manually upload images to Instagram via the mobile app, write captions, and then manually update their Linkinbio page. With Newsifier, this process is now automated.:
No need for manual uploads.
No need to switch between devices and platforms.
Faster sharing with automatic updates to both Instagram and your Linkinbio page.
How This Drives More Traffic
Publishers using this feature have reported significant increases in Instagram-driven traffic. In some cases, Instagram accounts for up to 15% of their overall site traffic. By automating the process and optimizing captions to direct followers to your Linkinbio page, you create a more efficient and powerful tool for driving traffic from Instagram.
Conclusion
By setting up your Instagram integration and using the Linkinbio page effectively, you can maximize the potential of Instagram as a traffic source for your news site. With automated post sharing, customized captions, and a streamlined user flow, Newsifier helps publishers drive more traffic from Instagram with less manual effort.