Introduction
The Social Media Analytics page in Newsifier is an essential page for publishers to track and analyze the performance of their content across major social platforms, including Facebook, X (formerly known as Twitter), and Instagram. By connecting your social media accounts to Newsifier, you can gain valuable insights into how your audience is engaging with your articles and posts, and use this data to boost traffic and social media reach.
1. Connecting Social Media Accounts to Newsifier
To start gathering data in the Social Media Analytics page, you first need to connect your social media accounts. This includes Facebook, X (Formerly Twitter), and Instagram.
Steps to Connect Social Media Accounts:
Go to Settings: In the Newsifier CMS, navigate to the Settings section.
Click on General: Under Settings, click on General.
Find the Share Tab: Open the Share tab, where you'll find an option to connect your social media accounts.
Click on 'Connect Social': You will see a blue Connect Social button. Click it to link your social media accounts (Facebook, X, Instagram) to Newsifier.
Authorize Your Accounts: You will be prompted to log into each platform and grant permission for Newsifier to access your social media data.
Once the connection is established, the analytics data will start appearing in the Social Media Analytics page, allowing you to monitor your social media performance.
2. Social Media Traffic Overview
After connecting your accounts, the first section you'll see on the Social Media Analytics page is a Traffic Overview graph. This graph displays the traffic from each social media platform you’ve connected:
Traffic by Source: The graph shows the amount of traffic your website receives from each platform—Facebook, X, and Instagram. This helps you understand which platform is driving the most traffic and adjust your social media strategy accordingly.
3. Engagement Metrics
Engagement is a key factor in determining the success of your social media posts. In this section, you can see graphs per platform on the engagement metrics per page. So total reach, likes, comments and shares.
Why Engagement Matters
Individual Posts: Posts that receive high engagement are more likely to be shown to more people. For example, if a post gets a lot of likes and shares, Facebook or Instagram may push it to more users, increasing its overall reach.
Page-Wide Engagement: If your posts consistently have a good engagement, the platform will view your page as active and engaging. This helps boost the visibility of future posts, making it easier for new content to reach a larger audience.
Tips and Recommendations to Increase Page Engagement
To boost your page’s engagement, you need to focus on strategies that encourage interactions not just on individual posts but across your entire page. Here are some effective tips:
Write Engaging Captions
Crafting compelling captions can significantly increase engagement. Here are some approaches:
Ask Questions: Encourage your audience to interact by asking open-ended questions related to your post. For example, “What’s your favorite player’s best goal?” or “Which match are you most excited for this week?”
Call-to-Action (CTA): Use CTAs to stimulate engagement. Phrases like “Like if you agree!” or “Comment below with your thoughts” encourage people to interact with your post.
By encouraging users to engage with individual posts, you’ll also improve the overall engagement of your page.
Mix Up Your Content
Don't just post articles—variety is key to maintaining engagement. Consider including:
Videos: Videos tend to get more engagement, so mix them in with your articles. For example, share highlight reels or interviews if you manage a sports website.
Images: Visual posts are often more engaging. For example, for a football club’s page, you can post images for player birthdays with a CTA like “Wish [Player’s Name] a Happy Birthday by liking this post!”
4. Followers and Unfollowers
Another important section of the Social Media Analytics page tracks your Followers and Unfollowers across each connected platform. This allows you to monitor the growth of your social media presence over time.
Followers: This metric shows how many people are following your social media accounts. Having a large follower base increases the likelihood that your content will be seen and shared. To get more followers you can apply the same tips used to increase page engagement.
Unfollowers: You can also track how many users unfollowed your accounts. Monitoring unfollows can help you understand if certain types of content or posting frequencies are not resonating with your audience.
5. Top-Performing Articles
The Top Views section shows which articles are generating the most engagement on social media. This data helps you identify content that is resonating with your audience so you can replicate successful strategies.
For each article, the following metrics are displayed:
Article Title: The title of the article that has been shared.
Source: The social platform where the article is being shared (Facebook, X, or Instagram).
Clicks: The number of clicks the article received from each platform.
Likes, Comments, and Shares: Engagement metrics specific to each article on each platform.
You can also filter the top-performing articles by source, so you can view the highest-performing content on Facebook, X, and Instagram individually. This granular data allows you to tailor your content strategy to each platform’s unique audience.
6. AI Insights and Recommendations
At the top of the Social Media Analytics page, you will find AI-Powered Insights. These insights are automatically generated based on your social media data and offer recommendations on how to grow your traffic and engagement across social platforms.
Examples of AI Insights:
Content Suggestions: The AI might recommend creating more content similar to your top-performing posts to increase engagement.
Posting Frequency: The system may suggest adjusting your posting schedule to maximize reach, especially if there are times when engagement is higher.
These AI insights can be incredibly valuable in shaping your social media strategy, helping you focus on what works best for your audience and increasing your overall social media traffic.
7. Actionable Tips for Using Social Media Analytics
To make the most out of the data provided by the Social Media Analytics page, here are some tips:
Track Engagement Regularly: Keep an eye on likes, comments, and shares to see what content resonates most with your audience.
Monitor Follower Growth: Regularly check your followers and unfollowers to ensure that your social media strategy is working to build a loyal audience.
Leverage AI Insights: Use the AI-driven recommendations to tweak your content and posting strategy, ensuring you're maximizing your social media traffic potential.
Replicate Success: Analyze your top-performing articles and try to replicate the success by creating similar content or posting at similar times.
Platform-Specific Strategies: Different platforms have different types of engagement. Use the insights from each platform to optimize your approach—what works well on Instagram might not work as well on Facebook or X.
Conclusion
The Social Media Analytics page in Newsifier offers a comprehensive overview of your content's performance across Facebook, X (Twitter), and Instagram. By tracking key metrics such as clicks, likes, comments, shares, followers, and top-performing articles, you can better understand your audience's preferences and adjust your strategy to maximize engagement. With AI-powered insights and detailed data, this tool is essential for growing your traffic and improving your social media presence.