Introduction
Google values content that demonstrates Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). One of the key signals Google looks for in news articles is clear author attribution, complete with a detailed biography and properly formatted structured data.
Newsifier helps you meet these standards automatically — but there are steps you can take to enhance the content and increase your visibility in Google News and Discover.
What Newsifier Does Automatically
1. Adds Structured Data to Every Article
Newsifier automatically includes NewsArticle JSON-LD structured data in the <head> of every article page. This includes:
The article's headline, image, publish and update dates
Author name and a link to the author’s profile page
Publisher name and logo
Canonical URL and main entity of the page
This structured data helps Google understand your content and improves your chances of appearing in:
Google Top Stories
Google Discover
Rich Results with thumbnails and author info
👉 You can test this using the Google Rich Results Test
2. Connects Articles to Author Profiles
Each article includes a visible author name and a structured data reference to their author profile page. This page:
Shows the author’s biography
Can include a photo and Twitter link
Automatically aggregates all articles written by that author
This setup meets Google’s technical guidelines for author attribution.
What You Can Improve: Author Biography Quality
While the author information is technically in place, Google and AI evaluators may not interpret a vague or empty bio as a strong EEAT signal.
Example of a Weak Bio:
“Young tennis journalist”
Example of a Stronger Bio:
“Author is a freelance tennis journalist with 8+ years of experience covering ATP and WTA tournaments. He holds a degree in Sports Journalism from Utrecht University and has written for outlets like ESPN, Tennis World USA, and example.com”
Add the following to each author’s profile:
Full name
Years of experience
Relevant education or qualifications
Publications they’ve written for
Country or region of coverage (if relevant)
Link to social media
Where to Edit This in Newsifier
Go to the Staff Management section in your Newsifier dashboard
Select the author
Edit:
Bio text field
Social Media links
Save changes — they are immediately visible on the author's profile page and linked from their articles
Summary
Newsifier adds all necessary structured data automatically
Your site already links articles to author profiles
To meet Google’s EEAT expectations:
Enhance the author bios with real credentials
Keep your content consistent and up to date
These steps will not only help your content be seen as more trustworthy by Google, but may also improve how AI tools like ChatGPT rate your expertise.