What Is Domain Authority?
Domain Authority (DA) is a score that predicts how likely a website is to rank in search engine results. The score ranges from 1 to 100, with higher scores indicating a better chance of ranking.
Although Google does not use DA directly in its algorithms, it is widely accepted in the SEO industry as a reliable indicator of a website's authority and trustworthiness.
Tip: You can check your DA score using free tools like Moz Link Explorer or Ahrefs Free Backlink Checker.
Why Domain Authority Is Important for SEO
A higher DA generally correlates with better search rankings, more traffic, and stronger trust signals.
It gives you a benchmark to compare your site with competitors.
It helps identify where your site can improve in SEO—especially in terms of backlinks and content authority.
1. Create High-Quality, Link-Worthy Articles
Publishing valuable articles regularly increases the chances that other websites will link to your content—one of the main ways to improve Domain Authority.
In Newsifier:
Use the Articles section to write and publish informative content that is relevant and engaging for your audience.
The article editor allows you to insert various content elements such as images, videos, polls, tables, and more to enhance the value and readability of your articles.
Tip: Focus on creating content that provides real value—like how-to guides, listicles, or expert insights—and that other sites would naturally want to reference or share.
2. Build High-Quality Backlinks
Backlinks from trusted sites boost your DA significantly.
How to get them:
Reach out to industry blogs for guest posting opportunities.
Share your Newsifier blog content on social media and in newsletters.
Submit your site to trustworthy directories.
Tip: Focus on getting links from domains with a higher DA than yours.
3. Remove Toxic or Spammy Backlinks
Low-quality or spammy backlinks can hurt your DA.
Use tools like:
Google Search Console to spot bad links
Moz or Ahrefs to audit your backlinks
Google's Disavow Tool to remove harmful links
4. Improve Your Internal Linking Structure
A strong internal link structure helps distribute page authority and improves user navigation.
In Newsifier:
When writing articles, link to other relevant articles or pages on your site.
Use descriptive anchor text (e.g., "learn more about SEO" instead of "click here").
5. Keep Content Up to Date
Google favors fresh content. Update older posts with new stats, links, or improvements.
In Newsifier:
Use the content dashboard to track and update older posts regularly.
How to Track Your Progress
Tracking your DA is essential to see if your efforts are paying off.
Free tools:
Google Search Console for impressions, clicks, and link profile
Pro Tip: Compare your DA with competitor sites regularly to set realistic SEO goals.
Conclusion
Improving your Domain Authority takes time, but it’s one of the best ways to boost your site’s SEO visibility. By consistently producing high-quality content, building trusted backlinks, and optimizing your site structure, you’ll see long-term gains in both traffic and search rankings.