How to Set Up Structured Data for Better SEO

Introduction

This guide will help you understand how to set up structured data for your website. Structured data gives search engines clear, organized information about your content, helping Google better understand, trust, and present your pages. When implemented correctly, it strengthens your overall Google profile and increases your chances of appearing in richer, more visible search features, leading to better SEO and higher visibility online.

What is Structured Data?

Structured data is a special format (called JSON-LD) that makes your content easier for search engines to read. It organizes important details like your content's title, author, and publication date in a way that search engines can understand. By adding structured data to your content, you help search engines display richer results (like showing the article's image, date, or author), which can attract more clicks and visits to your site.

Why Is This Important?

By setting up content metadata and structured data, your content becomes easier to find and understand by search engines. This helps it show up more prominently in search results, improving your site's SEO and helping you reach a wider audience.

How to Fill in Data Strcuture Info in Your Admin Panel

Follow these simple steps to make sure your content is well-optimized and easy for search engines to understand.

1. Log In to Your Admin Panel:

2. Enter Your Website Details

In the Start tab, you’ll see a place to enter your website's name and a Meta data. This helps search engines understand what your site is about.

Homepage Title: This title will appear in the browser tab and in search engine results. It’s a good idea to include the name of your website and a brief tagline. For example: “Newsifier | We make publishing easier and smarter.”
Homepage Meta Description: This description shows below the title in search results. Write a concise summary of your website’s content. For example: “Newsifier helps you easily manage and publish news articles with smart tools and features.” This helps potential visitors understand what your website is about.

3. Add Your Organization's Information

In the Other tab, Scroll down to Organization Information section, enter details about your organization:

Organization Name
Contact Email
Street Address
Postal Code, City, and Country

Including this information in your structured data helps search engines, including Google, to better understand and display relevant information about your organization. While this doesn't automatically create a Google profile, it can improve your chances of being recognized and displayed accurately in search results. This can also support the potential for enhanced visibility in search engines and other platforms that use structured data.

4. Assign Content Categories and Tags

To organize your content and help search engines understand it, each article is assigned to a specific category (which corresponds to the article:section) based on what you fill in. Similarly, tags (representing keywords) are added based on the content you provide, helping search engines categorize and index your article properly.

For example, when you write an article about the latest iPhone release:

Content Section: This is automatically derived from the selected category of your article (e.g., "Technology").
Keywords: These are specific keywords related to your article’s content. They help define the key topics of the article (e.g., "iPhone," "Smartphones," "Apple"). These keywords are added manually in the tags section.

By assigning these categories and tags, you help search engines categorize your content more accurately, improving its visibility and making it easier for users to find when searching for related topics.

5. Fill in Author Information

Under the Author's Page, you can add the author's name, job title, and location. This gives credit to the author and helps your content appear more credible.

6. Link Your Social Media Profiles

In General Settings, go to the Social Share tab and enter the URLs for your official social media profiles (e.g., Facebook, Twitter, Instagram). These URLs will be included in the structured data (in LD+JSON format) under the "sameAs" property. The "sameAs" property is used by search engines to link your website’s content to your official social media profiles, helping establish the authority and authenticity of your brand across the web.

For example, the structured data for your social media links may look like this:

"sameAs": [
  "https://www.facebook.com/yourprofile",
  "https://x.com/yourprofile",
  "https://www.instagram.com/yourprofile"
]

Including these links in your structured data ensures that search engines like Google can associate your content with your official profiles, improving your site's credibility and visibility in search results and enhancing your presence across social media platforms.

7. Save Your Settings

After filling out all the information, don’t forget to save your settings. This will ensure that your content is properly structured and ready for search engines to index.

Example of Structured Data (JSON-LD)

Here’s an example of how your website’s code might look once you’ve added structured data fields. Don’t worry, you don’t need to write this code yourself. It’s automatically generated when you fill in the fields in your admin panel.

{
  "@graph": [
    {
      "@type": "WebPage",
      "@id": "https://example.com/article/articletitle",
      "isPartOf": {
        "@id": "https://example.com/#website"
      },
      "breadcrumb": {
        "@type": "BreadcrumbList",
        "itemListElement": [
          {
            "@type": "ListItem",
            "position": 1,
            "name": "Home",
            "item": "https://example.com"
          },
          {
            "@type": "ListItem",
            "position": 2,
            "name": "Articles",
            "item": "https://example.com/articles"
          },
          {
            "@type": "ListItem",
            "position": 3,
            "name": "Sample Article",
            "item": "https://example.com/article/articletitle"
          }
        ]
      }
    },
    {
      "@type": "NewsArticle",
      "mainEntityOfPage": {
        "@id": "https://example.com/article/articletitle"
      },
      "isPartOf": {
        "@id": "https://example.com/#website"
      },
      "inLanguage": "en-GB",
      "identifier": "articletitle",
      "headline": "Sample Article Headline",
      "alternativeHeadline": "Alternative Title or Lead",
      "keywords": [
        "sample",
        "article",
        "SEO"
      ],
      "articleSection": ["Technology"],
      "author": {
        "@type": "Person",
        "name": "John Doe",
        "jobTitle": "Journalist",
        "address": "City, Country",
        "url": "https://example.com/author/johndoe"
      },
      "datePublished": "2025-04-24T09:25:00.000Z",
      "dateModified": "2025-10-28T11:57:00.000Z",
      "isAccessibleForFree": "True",
      "image": [
        "https://example.com/images/article-image.jpg",
        "https://example.com/images/article-image2.jpg"
      ],
      "articleBody": "This is a sample article about SEO and how it helps with ranking.",
      "url": "https://example.com/article/articletitle",
      "publisher": {
        "@id": "https://example.com/#organization"
      }
    },
    {
      "@type": "NewsMediaOrganization",
      "@id": "https://example.com/#organization",
      "name": "Example News",
      "url": "https://example.com",
      "parentOrganization": {
        "@type": "Organization",
        "name": "Example Media Group"
      },
      "email": "[email protected]",
      "logo": {
        "@type": "ImageObject",
        "url": "https://example.com/images/logo.png",
        "width": 600,
        "height": 60
      },
      "image": {
        "@type": "ImageObject",
        "url": "https://example.com/images/logo.png",
        "width": 1200,
        "height": 630
      },
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "123 Example St",
        "postalCode": "12345",
        "addressLocality": "City",
        "addressCountry": "Country"
      },
      "knowsLanguage": [
        "en-GB"
      ],
      "sameAs": [
        "https://www.facebook.com/example",
        "https://twitter.com/example"
      ],
      "description": "Example News provides the latest updates in technology, business, and more."
    },
    {
      "@type": "WebSite",
      "@id": "https://example.com/#website",
      "url": "https://example.com",
      "name": "Example News Website",
      "inLanguage": "en-GB",
      "publisher": {
        "@id": "https://example.com/#organization"
      }
    }
  ]
}

This code helps search engines like Google to understand what your content is about and display it in search results more effectively.

Conclusion

Setting up content metadata and structured data is a key part of optimizing your content for better visibility on search engines. By following the steps in this guide, you ensure that your content is easy to find, properly categorized, and displayed more attractively in search results.

If you need any further help or have questions, feel free to reach out to us through the Help Center. We’re here to assist you!