Discover Intelligence is your personal Google Discover assistant. It looks at how your articles have performed on Discover and Search over the last month, then gives you a clear, visual report that shows what is working, what is not, and where to focus.

It is a regular review of your Discover performance. It does not show live numbers — it shows the patterns behind them.

You'll find Discover Intelligence in your analytics, where it is called Google Discover Intelligence.

At the top of the page you'll see a summary of what was analysed: your site, the date range, the number of articles, and your publication type (for example, "Event-driven motorsport publisher"). Every tab uses this data.

You start an analysis yourself with the Run Analysis button in the top right. When you do, Discover Intelligence:

Under the button you'll see two lines: Last analysis (when the current report was made) and Available in 14 days (when you can run the next one).

Everything is based on your own content and traffic, so the advice fits your site. It is not a generic checklist. The traffic data comes from the same real-time tracking that follows your live performance, so the results are real.

The report has five tabs. Here is what each one is for.

Your starting point. The cards at the top show your main numbers: total articles, total Discover visits, average visits per article, and how many articles got no Discover traffic. A colored banner shows at a glance whether you are doing well (green) or have issues to fix (amber).

Below that you get:

This tab shows which people, teams, and topics ("entities") you are strong on in Discover. The cards show how many entities are tracked, how many are "core" (proven), your best entity, and how many articles fall into the weak "gap" group.

The table ranks each entity by tier (core, solid, conditional, emerging, gap) and shows its article count, median and average visits, number of zero-traffic articles, and how many passed 1,000 visits. The Entity Authority Map chart plots how much you publish against how well it does, so you can see your strong areas and where you publish a lot for little return. A short "What to do with this map" panel turns this into clear next steps.

This tab shows the headline patterns that win Discover traffic for you. They come from your own articles, not general advice. The cards show how many rules were found and the gap between your best and worst patterns.

Each rule comes with real examples of your headlines that follow it (with their visits) and ones that break it. You also get a "how to fix a weak headline" example and notes on when the rule does not apply. You can open the full Headline Analysis Report for more detail.

This tab shows which types of story win Discover traffic, so you know what to make more of. The cards show your best format, your strongest topic, and the types that only work on Search.

Each content type has a clear label (for example: Best format, Strongest vein, Search only, No authority) with its article count, average visits, and how many passed 1,000 visits. A Strategic recommendations panel ends the tab with clear "do more / do less / stop" advice.

This tab compares how the same content does on Discover and on Google Search. It helps you tell a Discover miss from a Search win. The cards show your total Discover visits, total Search visits, and how much your top 20 articles overlap between the two.

The Topic channel map sorts each content type into Discover-first, Dual-channel, or Search-only. The Channel strategy and Search growth opportunities panels explain how to make the most of each one. The main point: an article that does poorly on Discover but gets thousands of Search visits is not a failure. It is a win on a different channel, and you should treat it that way.

If your site does not have enough Discover traffic to analyse yet, you won't get an empty report. Instead, Discover Intelligence gives you a set of starter tips on how to build Discover authority, based on details about your publication. When your traffic grows past the limit, you move to the full report automatically.

First, the Real-Time feature must be active on your account. Discover Intelligence runs on the data that real-time tracking collects, so without it there is nothing to analyse. If Real-Time is not on yet, contact us and we'll enable it.

You also need enough recent activity for a full report: about 30 published articles, and at least 10 articles that got Discover traffic in the recent period. Sites below this get the low-traffic starter report instead.

Each full report stays valid for a while, so there is a wait of about 14 days between runs. The Available in 14 days countdown next to the Run Analysis button shows when your next run is ready. This keeps your reports fresh without analysing the same data again. After the wait, you can make a new report.

A run is not instant. It can take from 30 minutes up to about an hour, depending on how much content there is. You can leave the page and come back — the analysis keeps running in the background.

If a run fails (this happens sometimes), just run it again. Your earlier insights are reused where possible, so retries are usually faster.