Tags play a crucial role in organizing your content in Newsifier. They help structure your site and are essential for improving your website’s SEO, making it easier to attract more Google traffic. This guide will walk you through how to manage and optimize your tags using the Tag Manager. It will also show you how to use AI to improve the SEO of your tag pages and increase your Google traffic.
1. Introduction to Tags
Tags are specific labels you assign to articles to group related content. For example, if you write an article about a famous football player, you might tag it with the player’s name, such as "Cristiano Ronaldo." These tags allow you to categorize content, ensuring that similar topics are linked together in a structured way.
Automatically Created Tag Pages
When you create a tag, a tag page is automatically generated. A tag page is a page that lists all related articles with the same tag. There’s also space at the top of the tag page where you can add some text to improve the SEO of the page. These pages help your readers find similar content easily.
Importance of Tags for SEO
Tag pages are important for SEO because when someone searches for news around a specific topic, Google often shows tag pages that list all the articles related to that topic. This helps you get more traffic from search engines by grouping related content together.
Tip: Read here more about how to best organize your tags in this help article.
2. The Tag Manager
To manage your tags, navigate to the Tag Manager in the menu.
On top of the page, you see two filters. When you select ‘Need Update’, you see all tags of which the Meta Title and/or Meta Description have never been updated, and that need action to improve their SEO. Further, in this article, you can read how you can improve the Meta Title and Meta Description with the help of AI.
Below this, you will see a list of all your tags, along with key information about each tag, including:
Title: The name of the tag.
Views: How many times the tag page has been viewed.
Articles: The number of articles associated with the tag.
Search Potential: The number of Google searches for this tag’s topic in the last month. A high search volume indicates a good opportunity to optimize the tag for search engines.
SERP Button: Clicking this opens a Google search for the tag, showing how it ranks compared to competing content.
Page Button: This opens the tag’s page on your site, allowing you to see how it appears to readers.
Expand Button: Expands the tag details so you can update the meta title and description directly.
Tip: The SERP feature in Newsifier helps you see what kind of meta titles and descriptions are ranking high for a particular keyword. By looking at the top-ranking pages, you can identify patterns in their meta information, such as specific keywords or structures that resonate with search intent.
For instance, if you search for "Messi" and the leading pages emphasize terms like "Messi news" or "Messi stats," this gives you insight into how you can adjust your own meta title and description. To increase the chances of your tag page ranking well, you can use similar wording, like "Latest Messi News and Updates."
So, the SERP button allows you to research your competition and use their successful strategies to make your meta titles and descriptions more relevant, ultimately improving your tag page's ranking.
3. Creating New Tags and Tag Types
To create a new tag, follow these steps:
Click the New Tag button: This will open the tag creation interface.
Enter the Tag Name: Choose a descriptive name for your tag (e.g., "Cristiano Ronaldo").
Add a Meta Title and Meta Description: These fields are essential for SEO and determine how the tag page will appear in Google search results. For example, instead of using a generic meta title like "Ronaldo," you can optimize it with "Latest Cristiano Ronaldo News and Updates."
Preview the Google Search Appearance: The Google Preview section will show you how the tag will look in search results, helping you adjust the meta information for better visibility.
Add Page Content (optional): You can add more text to the tag page to make it more informative and SEO-friendly.
Choose the Tag Type:
Normal Tags: These are the default tags used to categorize articles. A tag page is automatically created for these tags.
Sticky Tags: These tags work the same as normal tags but are automatically added to all new articles by default, so you can use this for tags you want to add to all your content
Internal Tags: These tags are for internal use only and do not create a public tag page. For example, they can be used to track advertorials or internal projects.
Collection Items: These tags group specific types of content into collections. However, Newsifier must set up collections for you.
Option to Disable Ads: The ad toggle feature allows you to disable ads on certain tag pages if necessary.
4. Optimizing Meta Titles and Descriptions
Optimizing your meta titles and descriptions is key to increasing your tag page’s ranking on search engines. By default, the tag’s name is used as the meta title, but you can improve this for better results.
Meta Title: This is the clickable headline in search results. A descriptive and engaging title, like "Latest Cristiano Ronaldo News and Updates," can attract more clicks.
Meta Description: This text appears below the meta title in search results. It should give a brief summary that encourages users to click through to your page.
The Role of Click-Through Rates (CTR)
One key factor in improving the ranking of your tag pages on Google is the click-through rate (CTR), which measures how often people click on your link after seeing it in search results. If you optimize your meta titles and descriptions to be more engaging, users are more likely to click on your tag page over other results.
For example, if your meta title is simply "Messi," it might not attract many clicks. However, a more descriptive and appealing meta title like "Latest Messi News and Stats" is likely to receive more clicks from users who are specifically looking for news and updates. The higher your CTR, the more Google will push your tag page higher in the search results, improving your overall SEO.
5. Using AI for Optimizing the SEO of Tag Pages
Newsifier includes an AI-powered tool to help you generate SEO-optimized meta titles and descriptions, which will improve your pages' rankings in search engines.
There are two options:
Single Tag Optimization: Click the magic wand icon next to a tag’s meta title or description to let the AI generate an SEO-optimized version.
Bulk Optimization: Select multiple tags from the list and click the "Optimize Meta Titles" or "Optimize Meta Descriptions" button to let the AI generate suggestions for all selected tags at once.
How to Change the AI Instruction for Generating Meta Titles and Meta Descriptions
By default, the system generates optimized Meta Titles and Meta Descriptions but you can customize the AI instructions used to generate them to better fit your needs. Here’s how:
Access the AI Settings:
Navigate to Settings in your admin panel.
Click on the General tab and then select the AI tab.
Adjust the AI Prompts:
Scroll down to the section titled Generate Tag Meta with AI.
Here, you will see fields for the Meta Title Prompt, Meta Description Prompt, and Tag Content Prompt.
You can modify these prompts to optimize how AI generates the meta titles and descriptions. Be creative with your instructions, but make sure not to change the placeholders.
Placeholders to Keep:
The placeholders such as {title}, {lang}, and {domain} must remain unchanged in the prompts. These placeholders ensure the AI correctly incorporates the article title, website language, and domain when generating the metadata.
Once you’ve updated the instructions, the AI will follow your customized prompts when generating meta titles and descriptions for tags.
6. Why Can’t Tags Be Created Directly in the Editor?
To prevent the creation of duplicate or irrelevant tags, Newsifier restricts tag creation to the Tag Manager. This ensures that every tag is thoughtfully created with potential search traffic in mind.
Conclusion
Tags and the Tag Manager are powerful tools in Newsifier to help you organize content, boost SEO, and attract more Google traffic to your website. By regularly optimizing your tag pages and using AI for bulk updates, you can improve your site’s visibility on search engines.
By following this guide, you’ll be able to manage your tags efficiently and ensure that your content reaches the widest possible audience.