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Overview of Ad Types in Newsifier

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Written by Support Newsifier
Updated over 2 weeks ago

Introduction

Newsifier supports multiple ad formats tailored to various publishing needs. This guide provides an overview of the ad types available in the platform, with links to detailed setup articles for each.

1. Ads Platform

Ads are managed via the Buildifer editor, where you can set up any ad type provided by an ad agency or external provider by adding custom scripts. In addition to managing ads, you can also add custom scripts and CSS. Buildifer allows you to control ads visibility, and place them precisely within your site's layout.

2. Custom Ads Manager

Use this feature to create and manage rotating ads, either image-based or HTML, placed in predefined or custom positions. You can schedule ads, define durations, and rotate multiple banners in one slot.

3. Taboola Ads Integration

Easily integrate Taboola ads by embedding their global and inline scripts in your site through Buildifier.

4. Mobile App Ads Integration

Add ads to your mobile app using the mobile ad integration features in the Newsifier CMS. Suitable for in-app monetization strategies.

5. Adblocker Alternative Ads

Recover potential lost revenue from adblock users by serving alternative creatives such as static images or affiliate links.

6. Liveblog Ad Placement

Inject ads directly into Liveblogs at different intervals. Ideal for dynamic content like breaking news or live events.

How Ads Affect Page Speed

Ads can impact your page performance due to the use of external ad scripts that are loaded from third-party ad networks. Since these are outside of Newsifier's control, they can cause:

  • Slower loading times from increased script and asset requests

  • Layout shifts if ad containers don't have fixed sizes

  • Higher CLS and LCP scores, potentially affecting Core Web Vitals

Best Practices:

  • Always define a min-height for ad containers

  • Use async or defer loading where possible

  • Rotate fewer ads per slot to reduce total requests

  • Test your site with and without ads using the “Disable Ads” option (found under Settings > Other > Disable Ads)

Tips for Using Ads Effectively

  • Use appropriate ad types for web, mobile app, or live content

  • Monitor ad visibility regularly using tools like Chrome DevTools or Lighthouse

  • Comply with ads.txt/app-ads.txt rules to maintain revenue and trust

  • Avoid overloading pages with ads—balance monetization with UX

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